Membership with 1% for the Planet
21, April 2017
Corona, CA, April 22, 2017 – Aluminati Skateboards joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.
“Our member companies have donated more than $150 million to our environmental nonprofit partners to date. Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. Our members lead with purpose and commitment, characteristics that consumers support. We’re excited to welcome Aluminati to our global network,” says Kate Williams, CEO of 1% for the Planet.
In 2013, while skating to work at his family’s aluminum factory, Scott Rapport asked himself why brands were selling non-biodegradable cruisers that harm the environment. He realized he had the opportunity to do something better for the planet and honor his family’s aluminum legacy and Aluminati Skateboards was born. “Protecting the environment and helping others has always been important to me. Aluminati is proud to partner with 1% for the Planet to help contribute to a variety of nonprofit partners both locally and nationally.”
Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.
About 1% for the Planet
1% for the Planet is a global organization, leading a network of businesses, nonprofits, and individuals working together for a healthy planet. Launched in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, former owner of Blue Ribbon Flies, our network consists of more than 1,200 member companies and thousands of approved nonprofit partners in more than 40 countries. Brands whose products and services feature the 1% for the Planet logo give 1% of sales annually to nonprofit organizations dedicated to protecting the environment. Our members have given more than $150 million back to the planet since 2002. Look for our logo and visit www.onepercentfortheplanet.org to learn more.
Aluminati Skateboards is reimagining the cruiser board. Recycled aircraft grade aluminum, integrated clear grip and endless graphics options make Aluminati the new classic. Born and built in Southern California, Aluminati fuses the tradition and nostalgia of cruiser boards with the performance and precision of modern technologies. Aluminati’s dynamic and vibrant graphics are a product of a proprietary, in-house manufacturing process that is as innovative as the precision machined aluminum deck.
Save a Tree, Shrink a Landfill. Ride Aluminum, Love Aluminum. www.aluminatiboards.com